3 Steps To Build Trust And Elevate Your Insurance CX
This article explores ways insurance brands are uniquely positioned to build trust and create differentiated customer experiences.
Chandni Motwani
Article
Chandni Motwani
Director Strategy, APAC
Thinking
Articles by Chandni Motwani
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Value-Based Marketing: How to Engage Gen Z Meaningfully
To establish meaningful connections, brands must get a deep understanding of Gen Z; they must anticipate and meet their needs to cement loyalty, and gain advocacy. Value-based marketing can help.
Chandni Motwani Article -
Marketing to the Silver Generation: Tailor Patient Engagement
The concept of aging is undergoing a huge cultural and economic shift in how it's viewed and experienced. The silver generation, a distinct consumer class composed of people who will be 50 or older in ten years' time, is responsible for influencing many of these changes.
Chandni Motwani Article -
Women – An Untapped Opportunity in the Emerging Experience Economy
Women play a significant role in influencing and making daily household purchases and spending. But for the longest time, the female economy, as a stand-alone consumer segment, has been ignored and vastly underserved — even more so when it comes to creating products and services that cater to women's unique requirements and aspirations.
Chandni Motwani Article