Digitally transforming the patient-physician interaction for the better.

Challenge

Genome’s idea of a digital solution was the creation of an innovative, 3D interactive model of the male pelvis. Why? To, enable urologists to rotate, zoom and explore anatomical features as a way of facilitating the explanation of a patient’s condition, treatment options and prognosis. GenomeDx identified that a mobile health app that utilizes dynamic 3D imagery could transform patient consults by acting as a tool to facilitate physician and patient interactions, improving physicians’ explanations and patients’ understanding.

Solution

For GenomeDX, the goal was to deliver a 3D experience that would change lives, from diagnosis to prognosis, a truly revolutionary digital solution for patients and physicians. Building experimental, non-standard products like the GenomeDX 3D urology app is the kind of work that today runs through Forward Deployed Engineering Squads, with senior engineers and product leads embedded directly inside the client team.

The result is an iPad app that can be used across the continuum of urology patient care from early discussion of symptoms to diagnosis and treatment options through to post-treatment prognosis.

Result

Transforming the physician-patient interaction, the app helps physicians to explain conditions and helps patients to understand and retain the information, personalize their treatment plans and make more informed decisions about next steps in managing treatment, enhancing the patient healthcare experience.