One of the biggest challenges that businesses face today is the ability to transform the data they collect into intelligence that drives competitive advantage and smarter day-to-day business decisions.
In this panel recording, Appnovation's Senior Director of Data Science & Analytics, Ashley Fitzgerald, joins forward thinkers from AT&T and former PepsiCo at the Digital Customer Experience Summit, to discuss:
- How to harness CX data and translate insights into innovative customer experiences
- Best practices for leveraging and listening to CX data
- Agile and service design programs which can benefit CX
- Afshin Ahangar, VP, Strategic Customer Insights & Advanced Analytics, AT&T
- John Ross, Global Director Customer Partnerships, Former PepsiCo
- Ashley Fitzgerald, Senior Director, Data Science & Analytics, Appnovation
Learn more about how to achieve true business intelligence effectively, by reading our latest blog post: 3 Steps to Successfully Democratize Data.