TCL North America needed a scalable, unified digital platform to support rapid growth, evolving offerings, and a consistent brand experience across regions. Disconnected systems were slowing delivery and limiting agility.
Appnovation has delivered nearly a decade of full-service support for TCL’s Adobe Experience Manager ecosystem—from UX redesigns and AEM migrations to multilingual strategies and ongoing managed services, including Azure infrastructure and global DevOps.
TCL now operates a cohesive, scalable platform that delivers a premium digital experience across regions, powered by a trusted long-term partnership.
TCL is one of the world’s top consumer electronics brands, with a rapidly expanding presence in North America. While widely recognized for its high-performing televisions, the company’s reach extends far beyond home entertainment—spanning a broad ecosystem of connected consumer and industrial technologies. As TCL North America scaled its operations and diversified its offerings, it needed a digital foundation that could evolve just as quickly. Disconnected systems and regional inconsistencies were limiting agility, slowing time to market, and diluting the brand experience.
Appnovation has partnered with TCL North America for nearly a decade, delivering end-to-end digital services across their Adobe Experience Manager (AEM) infrastructure. From launching new web presences to modernizing content systems, we’ve supported their evolution through deep collaboration and strategic design.
Key initiatives have included:
- Migrating and implementing AEM across regional sites
- Leading a mobile-first UX redesign
- Enhancing product experiences and site navigation
- Developing a multilingual content strategy using Blueprints and Live Copies
- Delivering ongoing managed services—including Azure infrastructure, global AEM site maintenance, load balancing, and DevOps support
- Providing continuous improvements through security, analytics, and feature development
TCL now operates a robust AEM-powered platform that delivers a consistent, brand-aligned experience across regions. Appnovation’s long-term partnership enables TCL to scale quickly and deliver digital experiences that reflect the premium quality of its products.
At Appnovation, our experts excel in delivering scalable Adobe Experience Manager solutions that empower rapid digital growth and ensure a consistent brand experience for global enterprises. By leveraging AEM migrations, multilingual strategies, and ongoing managed services including Azure infrastructure and global DevOps, we built a cohesive platform that delivers premium digital experiences across regions. Discover how our expertise in digital transformation can help your organization support rapid digital growth, deliver a premium digital experience, and create lasting value.
