Alpro's immediate need was a website that was easier to manage internally and had optimized UX for their end-users.
Danone’s Alpro was looking for a modernized solution to showcase their website content and restructure their site to enable internal users to update as required. A platform that will eventually be deployed in 30 different regional markets. In this webinar recording, you will learn about the approach Appnovation, Contentful, and Alpro took to tackle this project, what technologies were used, and how we leveraged Contentful’s content infrastructure to scale and grow into different channels.
Alpro is a subsidiary of Danone headquartered in Ghent, Belgium, and markets delicious plant powered foods & drinks with soya, almonds, rice, oats & coconut. Alpro employs over 1200 people and has three production facilities in Belgium, France and the United Kingdom.
- Ralph Urmel, International Digital Experience Manager, Alpro
- Piet-Hein van Drie, Managing Director, Belgium, Appnovation
- Mark Demeny, Director of Content Management Strategy, Contentful
Upcoming Webinar Alert!
Register for our third and final webinar in this series on June 4, 2020 featuring speakers from Adweek, Appnovation and Contentful.