The Evolving World of Pharma Marketing

Technology, user experience design and data analytics provide a solid foundation for building personalized long-term connections with patients and health providers. The goal is to foster and enable patient education and preventative care.

 – Anton Morrison, Vice President, Experience Design

The marketing spend in the pharmaceutical sector has increased by almost 70% in the past twenty years, and now totals nearly $30 billion. This type of spending will continue to rise as pharmaceutical companies expand more aggressively into emerging markets and continue their research and development of profitable drugs. The question is, will this strategy continue to work for pharma in the evolving new world of patient advocacy, preventative care and strong ‘proof of outcomes’ demands?
 

We've highlighted six key areas as it pertains to ...

  • Pharmaceutical Marketing Today
  • Changing the Consumer Experience
  • Moving Beyond Drugs
  • Social Marketing: A New Approach
  • The Right Information for the Right Channel
  • The Opportunity
     

About the Author

Anton specializes in User Experience Design. Since 2012, he’s been leading cross-functioning digital teams, delivering large scale projects for clients like BBC, Nissan, Pfizer and Visit California. He takes pride in making projects enjoyable, productive and successful while helping clients make decisions based on insight and expertise. 

 

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