How Alpro, Appnovation, & Contentful Implemented a Multimarket Multilingual Content Strategy

May 11, 2020
blog author

Snehaa Karthik

Senior Content Marketing Strategist

Alpro, Appnovation & Contentful Webinar

Alpro's immediate need was a website that was easier to manage internally and had optimized UX for their end-users.
 

Danone’s Alpro was looking for a modernized solution to showcase their website content and restructure their site to enable internal users to update as required. A platform that will eventually be deployed in 30 different regional markets. In this webinar recording, you will learn about the approach Appnovation, Contentful, and Alpro took to tackle this project, what technologies were used, and how we leveraged Contentful’s content infrastructure to scale and grow into different channels.
 

 

About Alpro:

Alpro is a subsidiary of Danone headquartered in Ghent, Belgium, and markets delicious plant powered foods & drinks with soya, almonds, rice, oats & coconut. Alpro employs over 1200 people and has three production facilities in Belgium, France and the United Kingdom.
 

Presenting: