Usability Testing

Our team of dedicated and talented UX research consultants are primed and equipped to help you with your next, and future user testing projects.

Concept validation holds a key to unwavering success and great user experience. At Appnovation, we believe that usability testing is a bedrock for successful digital development and user happiness.

We are UX/UI experts and we base our strategic approach and design solutions on credible user research, solid business requirements and best practices in the field. We also believe that end users know the best, and we always encourage our customers to do usability testing and observe how real users interact and use the product, and how they experience it.

To ensure that your digital application meets user expectations and delivers all required features and functionalities, we offer the following usability testing services:

Advice on participant recruitment

• Usability testing tasks and scenarios
• Interactive prototyping
• Moderated usability tests
• In-person and remote testing
• Usability testing on specific devices
• Usability test analysis
• Iterative prototyping and testing

Our usability testing techniques are designed to notice every detail of user's actions and reactions. By closely observing user behaviour, facial expression and actions on the screen, we apply think aloud method to follow user's activity. We encourage our customers to follow tests in another room together with our expert.

Observing real-time testing sessions provide an opportunity to see and hear first hand how end users perceive and feel about the solution design.

We avoid any questions or comments that may prime test participants. Our usability experts stay neutral and conduct testing to find out as much as possible about their experience and expectations when using the application. Sometimes we deviate from predefined user tasks and create custom scenarios in the spot, if we find out that a user has unique interests, habits or can give us valuable insights about specific features.

From digital strategy to visual design and interactive prototyping, our job is to test the solution on real users to get unbiased feedback. We can then analyse that feedback, iterate designs and functionality and test again.

Until we have certainty that the application's core functionality (also called Minimum Viable Product) is reliable and offers great user experience, which we can later develop further.

Our Work

Appnovation has a track record which showcases our specializations in usability testing across the platforms, from websites to software, and apps for cross-industry enterprise companies. From wireframes to site maps to live applications, consumer and B2B, desktop and mobile, remote and in-person, our testing is thorough, reliable and efficient.

Usability testing can be conducted in 3 phases: sitemap & wireframes, designed prototype.

An effective way to conduct user testing is to create a clickable wireframe prototype which can either be structural or with applied design (high-fidelity prototype) and real content. Creating a structural (low-fidelity) prototype allows to verify user journey without resource-heavy activities like content and design input. During the testing users are asked to complete certain tasks to validate the user journey.

First user testing is conducted after sitemap development. Using a simple and low-cost user testing with available online software allows to verify content structure and categorisation, as well as labels used for section and page naming.

Card sorting and tree testing - the most effective way to test and validate sitemap and navigation structure by recruiting a sample of end users and asking them to create a tree map that represents a site menu and sort cards that represent different content blocks.

Tasks include testing if users find information in the site structure and grouping content and functionalities into open or closed categories. These exercises give us insights in searchability and findability, content hierarchy, organisation and flow. This allows validation if chosen labels and names and confirm if they resonate with users and evoke desired reactions/behaviour.

Overall user experience testing is achieved by using an interactive prototype that includes design and (at least partial) final content.