Patients today are living in a connected world, with apps and digital tools to do anything and everything, leading us to the question: how can we leverage innovative tools to make their healthcare experiences better and improve patient outcomes?
With an estimated 325,000+ mobile health apps available, patients are more connected than ever. Smartphone penetration has reached 81% in the UK, 77% in the US and 44% worldwide. A report from Deloitte shows that the number of apps produced by pharma companies has more than tripled from 305 in 2013 to 988 in 2016, and these pharma apps accounted for 5.6 million out of 3.2 billion downloads generated overall by mHealth apps in 2016.
Digital is clearly on the rise in pharma and companies wanting that competitive edge are increasingly looking at creating innovative digital experiences to reach patients and Health Care Professionals (HCPs).
But what's next on the horizon of digital innovation for pharma companies?
Appnovation has worked with a wide range of life science and pharma clients in delivering solutions that improve patient outcomes and accelerate transformation and we're excited to be the Silver Sponsor for two major events for the Pharmaceutical Industry focused on thought leadership, innovation and digital transformation in healthcare:
- eyeforpharma’s Marketing Disruption Summit, October 2-3, 2019, Philadelphia, Pennsylvania
- eyeforpharma’s Marketing and Customer Innovation Europe Summit, 15 - 16 October, 2019, London, UK
Appnovation has worked collaboratively as a trusted partner to some of the largest pharmaceutical companies in the world, with a highly collaborative approach, focusing on customer outcomes to build beautiful, engaging experiences that drive real business results.