Hongkong Land, a prominent property investment, management, and development group with extensive holdings across Asia, sought to enhance agility in their marketing operations amidst the unpredictable socioeconomic environment of 2020.

Appnovation collaborated closely with Hongkong Land through interviews and workshops to understand their workflow and pain points. We identified seven key concepts to address these issues, ranging from a campaign ranking system to agile governance. We recommended and implemented tools to streamline and automate their marketing processes, integrating them with internal and external portals. Additionally, we provided agile coaching and tools training to ensure smooth adoption.

Appnovation transformed Hongkong Land’s marketing operations with a unified, agile process. This new approach, supported by the Marketing Management Platform (MMP) built on the Atlassian platform, offered:

• A single source of truth for all marketing information.
• Quick alignment and approval through small work batches.
• Organization-wide adoption, including by the Chief Executive team.

These enhancements have empowered Hongkong Land to navigate market challenges with enhanced agility and efficiency, positioning them strategically in a dynamic business landscape.
 

At Appnovation, our experts excel in transforming marketing operations to drive agility and alignment for the real estate and property investment industry. By leveraging cutting-edge technologies, we partnered with Hongkong Land to implement an agile marketing framework powered by the Atlassian platform, streamlining workflows, accelerating campaign execution, and fostering cross-team collaboration. Discover how our expertise in digital transformation can help your organization adapt quickly and create lasting value.