Columbia University wanted a top-tier magazine site to match the quality of the New Yorker and Time, showcasing diverse media across all devices.
Appnovation and Columbia Magazine designed a modular system with flexible layouts, making it easy for editors to create engaging content.
The new site offers a seamless digital experience and robust content management. It provides valuable metrics on visitor engagement, helping the team optimize content.
Columbia University’s Office of Alumni and Development aimed to create a best-in-class magazine site that delivered a high-quality user experience, rivaling esteemed publications like the New Yorker and Time. The objective was to develop a content-rich platform capable of showcasing diverse media seamlessly across all devices.
Appnovation partnered with the Columbia Magazine team through an on-site discovery workshop to design a modular system featuring flexible layouts and reusable components. This innovative design approach simplified the content model, empowering editors to craft engaging and visually appealing article compositions with ease.
The newly launched website offers an inspired digital experience with streamlined and robust content management capabilities. The platform enables the team to capture and analyze meaningful metrics, including traffic volume, time on site, new vs. returning visitors, and social shares. These insights help the team understand visitor engagement and identify the most relevant content.
