Pan Pacific Hotels Group (PPHG) sought to enhance their digital experience to better reflect the warmth and sophistication of their in-person hospitality, aiming to meet evolving guest expectations with more intuitive, flexible, and engaging online touchpoints.
Appnovation partnered with Pan Pacific Hotels Group to reimagine their digital experience, creating a more intuitive, personalized, and brand-aligned journey through user insight, smart design, and scalable technology.
The enhanced digital experience deepens guest engagement, drives stronger conversions, and seamlessly extends Pan Pacific’s signature warmth and sophistication across every touchpoint.
Pan Pacific Hotels Group (PPHG) recognized an opportunity to more closely align their digital experience with the warmth and elegance that defines their in-person hospitality. As guest expectations evolved, they saw potential to enhance flexibility and intelligence across digital touchpoints — making it easier for travellers to manage bookings, discover tailored offers, and navigate multi-property journeys. The existing platform, however, presented key barriers: guests were often forced to restart searches, lacked support for complex itineraries, and couldn’t easily access real-time regional offers. PPHG aimed to reduce bounce rates, remove points of friction, and ultimately create a more seamless and emotionally resonant connection online
Appnovation partnered with PPHG to help elevate their digital experience and create deeper guest connections online. Through in-depth user research, stakeholder engagement, and technical discovery, we helped redefine how their digital presence could better serve modern travel behaviours and emotional expectations. We reimagined the guest journey with a fast, intuitive, and personalized approach — incorporating features like flexible itinerary planning, dynamic content, contextual recommendations, and loyalty integration. Every interaction was designed to reflect the sophistication and service the Pan Pacific brand is known for, all within a mobile-first, scalable architecture.
This transformation is set to significantly boost guest engagement, reduce friction, and increase conversions across digital channels. The experience now mirrors the essence of Pan Pacific — warm, personalized, and effortlessly elegant. With enhanced loyalty visibility, stronger mobile performance, and the ability to evolve over time, PPHG’s digital platform has moved beyond utility — becoming a powerful extension of the brand and a meaningful part of the guest journey. It now plays a central role in shaping intuitive, emotionally resonant interactions that support both immediate business needs and long-term digital growth.
