As part of its global digital and growth strategy, Sumitomo undertook the initiative to redesign and develop a modern global website. The goal was to achieve a consistent global brand presence with regional flexibility, configurable user experiences tailored to each region, and a secure, scalable platform capable of high performance worldwide. Sumitomo aimed to enhance digital relevance for end customers across different regions.

Appnovation began by conducting an initial analysis of Sumitomo’s brand, goals, and internal environment. Given Sumitomo's global reach, understanding the unique needs of each region was crucial to the website’s success. Appnovation developed a site architecture that catered to user and technical requirements, including CMS features for end users, administrators, regional flexibility, user profiles, and multilingual capabilities. To meet Sumitomo’s global hosting needs, Appnovation collaborated with Acquia to implement Acquia Site, leveraging Drupal 8 as the CMS and Acquia as the hosting platform.

The collaboration resulted in the creation of a modern, responsive global website that effectively addressed Sumitomo’s key business objectives. The new site enables Sumitomo to maintain a consistent global brand while offering tailored user experiences across different regions. Due to the success of this initiative, Appnovation is now engaged in redeveloping Sumitomo’s Japanese-only site and providing ongoing development support to the Sumitomo team.

At Appnovation, our experts excel in building scalable global web platforms that unify brand presence and deliver tailored digital experiences for diverse markets. By leveraging a modular, multilingual Drupal 8 architecture and Acquia hosting, we crafted a responsive global website, ensuring consistent branding, high performance, and regional flexibility for end customers. Discover how our expertise in digital transformation can help your organization modernize its global digital footprint and create lasting value.