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6 Reasons Why Your Business Should Have a Mobile App

By ematean
Jan. 4, 2013

We live in an era of mobile app development. Hundreds of thousands of mobile apps have been created in the last few years. Since 2010 more than 50 percent of all Internet access has been done been via mobile devices. About 45 percent of mobile owners are using their devices to download social networking apps. These rapid shifts are creating great opportunities for businesses to make their presence known and take advantage of this massive social shift.

Here are 6 reasons why your business should get involved in developing mobile apps:

1. Customers have their mobile with them at all times

One characteristic of smartphones is that people have their connected phones with them all the time. This translates into a capacity for the user to browse and shop at any second of the day or night. The ability to reach out to customers at a moment's notice is great opportunity to engage the customers.

2. Mobile connectivity has taken the world by storm


Mobile connectivity, unlike the online revolution of the last two decades, is spreading equally rapidly across the world. In emerging countries, many are getting online for the first time through their mobile devices. This creates the opportunity for expansion of business to areas where it may not have been feasible before.

3. Staying ahead of the competition will pay off

Whenever an innovation disrupts the way an industry functions, the majority of the established businesses are either unable or too slow in adapting to the new paradigm. This creates the opportunity to move faster and stay ahead of the competition.

4. Extra revenue stream

The global reach of the mobile connectivity as well as attachment of the users with the mobile devices, allows for opportunities in generating new revenue streams without having to worry about losses in the long run.

5. Building brand loyalty

The ability to keep the customer engaged and updated to various business events and activities is an important component to building loyalty in the long run. Brand loyalty can be developed by giving customer coupons through mobile devices in the form of QR codes for checking in at your business, or coupons can be unlocked based on specific conditions. Through keeping the customer current, engaged and interacting with your business, they will form an attachment, which will pay off generously as the business grows.

6. A tool of convenience for people on the go

People are busier than ever these days. The ability to inform and make purchases through an app allows for reaching out to the segment of society where time is of the essence. Bargain hunters will appreciate the capability to purchase the objects they see in stores while shopping online as well.

Reason enough to join the mobile app revolution, well we sure think so here at the Appnovation Headquarters - happy developing!

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