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Latest Content:
Data That Makes an Impact: Overview
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Our Latest Content
Data That Makes an Impact: Overview

Our “Data That Makes an Impact” series delves into a range of approaches and considerations that allow you to harness your data to realize improved returns and customer experience — in a timely manner. We’ve provided an overview of the entire series for you here.

Data That Makes an Impact: Overview
Data That Makes an Impact: Guide to CDP Essentials

In this guide we cover the essentials of CDPs, including the difference between the two main uses of CDPs, the level of data cleanliness needed for each CDP use case, and the approach for using CDPs to collect first-party data.

Data That Makes an Impact: Guide to CDP Essentials
Data That Makes an Impact: How To Maximize Value With Monetization

This series explores the journey of becoming a business that harnesses the power of quality data to make informed business decisions. This final article explores how to increase growth and revenue with data monetization.

Data That Makes an Impact: How To Maximize Value With Monetization
Why Data Ethics Are a FinServ Superpower

Discover how financial services companies can benefit from adopting an ethical data strategy

Why Data Ethics Are a FinServ Superpower
Jeremy Elder

Jeremy Elder

Content Marketer

The “Perfect” Customer Experience Doesn’t Exist. But a Valuable One Does.
Customer Experience
01 February, 2022|8 min
The “Perfect” Customer Experience Doesn’t Exist. But a Valuable One Does.
Digital Trends 2021: Focus on CX to Make the Most of New Tech
CX
04 May, 2021|5 min
Digital Trends 2021: Focus on CX to Make the Most of New Tech
Digital Trends 2021: Data & Analytics are Key to Unlocking CX
Strategy & Insights
06 April, 2021|4 min
Digital Trends 2021: Data & Analytics are Key to Unlocking CX
Digital Trends 2021 Deep Dive: Put Your Customers First
Strategy & Insights
16 March, 2021|5 min
Digital Trends 2021 Deep Dive: Put Your Customers First
Digital Trends 2021 Deep Dive: The Power of CX and EX Combined
Strategy & Insights
02 February, 2021|5 min
Digital Trends 2021 Deep Dive: The Power of CX and EX Combined
GMs’ Corner: Top 4 Digital Trends 2021
Strategy & Insights
11 December, 2020|5 min
GMs’ Corner: Top 4 Digital Trends 2021
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