Appnovation opened its Latin America office in a continuation of its global expansion and growth trajectory.
Appnovation has established a South American headquarters with the opening of a new office in São Paulo, Brazil. The office, located in São Paulo, is already operating with Alfredo Reikdal as executive director.
Headquartered in Vancouver, Canada, Appnovation has 17 offices globally. Despite a challenging economic climate due to the ongoing pandemic, Appnovation has continued on its growth trajectory, expanding in both Singapore and Brazil since the start of 2021.
“São Paulo is an important business hub and a strategic market in which for Appnovation to expand its global footprint,” said Scott Wassmer, General Manager of Americas, Appnovation. “This newly established team will support a growing demand for strategic and innovative digital solutions locally, while also supporting existing clients through best-in-class business solutions.”
The São Paulo team will be led by newly appointed Managing Director, Alfredo Reikdal, who has previously held leadership positions at companies like Critical Mass, SapientRazorfish and Ogilvy. At launch, the Brazilian team will support current clients’ business and eventually will serve local clients.
“As digitization continues to expand in the South American market, there’s a lot of opportunity for strong, strategic digital partners,” said Alfredo Reikdal, Managing Director of São Paulo, Appnovation. “The combination of São Paulo’s rich digital and creative talent pool with Appnovation’s purpose and global presence will drive value for our clients, new and existing. It is very gratifying, as a Brazilian professional, to work in a company that recognizes the potential of generating business in the country, as well as the high qualification of its professionals for challenges without borders."
“Despite the challenges and uncertainties in the last year, Brazil continues to offer good business opportunities for Canadian companies,” said Dr. Heather Cameron, Consul General of Canada in São Paulo. “Canada is a country recognized worldwide for its digital innovation. Canadian companies, together with Brazilian partners and clients, can certainly add value and enhance local companies’ competitiveness by helping raise their digital advantage. I welcome Appnovation to the growing number of Canadian companies that have chosen Brazil for expanding their business, and by doing so, contribute to enhancing Brazilian-Canadian ties.”
Founded in 2007, Appnovation has received several industry awards in recent years, including recognition for digital and mobile excellence in the 2020 and 2021 Communicator Awards, The Canadian Marketing Association Awards, Creativepool Annuals, MobileWeb Awards and the Horizon Interactive Awards. One of the focuses of the agency's leadership is to develop a work environment that’s inclusive and rewarding. Between 2020 and 2021, Appnovation earned recognition for being a Best Workplace for Women, Best Workplace for Today’s Youth and a Best Workplace in Technology.