Appnovation was the right strategic choice for Visit California. The company’s creativity and innovation will allow us to continue to Dream Big through our digital marketing program, while sharing the California lifestyle through compelling content and an engaging online experience.
President & CEO, Visit California
Our content and personalization experts will help your brand effectively target and powerfully connect and engage with your customers.
We utilize customer data to help craft and create relevant content based on the interests, motivations, and requirements of your website visitors.
Whether it’s a targeted, rotating landing page based on geography, a precise call to action, or industry-specific content modifications, we pride ourselves in creating bespoke content personalization solutions that help brands stand out in a crowded digital landscape.
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Data Intelligence & User Context
Making use of customer information is all about context. Focusing on the end-user, and basing their needs on all relevant feedback and data can improve the quality of customer interaction, in both communication, as well as UX terms.
Making use of customer information is all about context. Focusing on the end-user, and basing their needs on all relevant feedback and data is a sure fire way to improve the quality of customer interaction, in both communication, as well as UX terms. Data intelligence allows you to provide a sophisticated digital marketing content, which are both situationally astute as well as functionally aware.
Appnovations’s research and UX teams know all about one to one marketing strategies, the best methods of gaining customer data, and how leverage this to develop individualised messaging to current or prospective customers.
Our digital content experts utilize targeted content strategies to help deliver content that is specific to your company, your branding, and your precise business needs.
Using a well researched and expertly executed content targeting strategy can deliver tangible results for your enterprise, as you identify different customers, their preferences, their online needs and requirements of their overall customer journey experience.
Content Performance and Targeting
Knowing who your customers are, how they think, what they look for in a customer journey experience, what their motivations are, how they act online, all can shape your content creation, and determine its performance.
Customer feedback is an invaluable source of information in the pursuit of successful content targeting campaigns. Knowing who your customers are, how they think, what they look for in a customer journey experience, what their motivations are, and how they act online, all elements that can shape your content creation, and determine its performance.
Research is key, and our team will ask the telling questions, to get the most valuable data, including:
- How much feedback do you get from your customers?
- What are your competitors doing in content personalisation campaigns?
- Where challenges do customers see within your buying process, is it content related?
Using answers to these, and many other questions, we can help you deliver bespoke, targeted content, with tips including:
- Segmented emails with targeted, personalized content
- Use of recipients names within emails
- Sending emails directly from you, rather than an auto-reply
- Delivering content specific to each marketing persona targeted
- Create bespoke landing pages for each persona/demographic
- Use central and targeted LinkedIn company pages
- Employ social media platforms and reply to customers via them
- Incorporate all customer data to create customised sales follow up content
Working with Appnovation
We help brands understand the role digital can play in realizing strategic opportunities and solving real world business problems, always keeping the focus on customer experience and results generated.
We use agile methodology and always keep you in the loop. Streamlined delivery and cost effective engagements designed to match your goals, timeline, and budget.
Appnovation’s marketing experts will work with your company to transform your digital capabilities and build digital strategy services that are simpler, clearer, and faster to use.
Complete project visibility and multiple open lines of communication from day one. We’re available when you need us and continually updating you on your project’s status.
Our clients are happy, thanks to dedicated account and project managers, consistent delivery teams, and open communication lines. We know because we ask.
Why Brands Choose Us For Marketing & Communications Services
- Agile content strategy design and development methodology
- Award-winning digital experience and solutions
- Collaborative, client-focused approach on engagements
- Cross-functional team of experts based in North & South America, Europe & Asia
- Expertly executed research and content targeting strategy to deliver fast results
- Front-end experts, business analysts, UX/UI specialists and creative designers in-house
- Personalization of content and customer journey mapping expertise
- Rigorous quality assurance (QA) testing before “Go-Live” events
- SEO & SEM capabilities to improve traffic and conversions on publicly facing digital properties
Appnovation is a global, full-service digital consultancy. We deliver people-inspired business solutions to our clients.
Embracing the powerful combination of technology and agility, our award-winning team delivers marketing and communications strategies that inspire possibility.
Get in touch and let's find out how we can transform your industry, together.