Content Creation, Personalization and Translation

Customer feedback is an invaluable source of information in the pursuit of successful content targeting campaigns. Knowing who your customers are, how they think, what they look for in a customer journey experience, what their motivations are, and how they act online, all elements that can shape your content creation, and determine its performance.

Research is key, and our team will ask the telling questions, to get the most valuable data, including:

• How much feedback do you get from your customers?
• What are your competitors doing in content personalisation campaigns?
• Where challenges do customers see within your buying process, is it content related?

Using answers to these, and many other questions, we can help you deliver bespoke, targeted content, with tips including:

• Segmented emails with targeted, personalized content
• Use of recipients names within emails
• Sending emails directly from you, rather than an auto-reply
• Delivering content specific to each marketing persona targeted
• Create bespoke landing pages for each persona/demographic
• Use central and targeted LinkedIn company pages
• Employ social media platforms and reply to customers via them
• Incorporate all customer data to create customised sales follow up content