We’re pleased to work with Appnovation to help manage the engaging educational media we produce for children around the world - content that helps them grow smarter, stronger and kinder.
SVP, Information Technology, Sesame Workshop
Appnovation can help you personalize and effectively target your content to powerfully connect and engage with your customers.
When it comes to digital content, one size most certainly does not fit all. The days of wholly generic online copy is over, as the expectation and need for personalized content continues to dominate the digital landscape. Content is king so ensuring that your content is both targeted and successful has never mattered more. Targeting your content is a powerful and effective way to connect and engage with your customers, enabling you to tailor-make content that speaks to them on a personal and empathetic level. Appnovation has not only adopted the idea of content personalisation for our own content, we are also committed to helping our clients understand the need for it, and showing them how to deliver.
Our experts utilize customer data, and harness this knowledge to help craft and create relevant content based on the interests, motivations, and requirements of website visitors. Whether it is a targeted, rotating landing page based on geography, a precise call to action, or industry specific content modifications, we pride ourselves in creating bespoke content personalization solutions.
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Data Intelligence & User Context
Making use of customer information is all about context. Focusing on the end-user, and basing their needs on all relevant feedback and data can improve the quality of customer interaction, in both communication, as well as UX terms.
Content Performance and Targeting
Knowing who your customers are, how they think, what they look for in a customer journey experience, what their motivations are, how they act online, all can shape your content creation, and determine its performance.
Working with Appnovation
Why Clients Choose Us For Content and Personalization
- Ability to customize landing pages for each persona/demographic
- Brand positioning, identity, style guide & consultation expertise
- Collaborative, client-focused approach on engagements
- Cross-functional team of 300+ experts based in North America, South America, Europe & Asia
- Expertly executed research and content targeting strategy to deliver fast results
- Front-end experts, business analysts UX/UI specialists and creative designers on staff
- Initial QA, feedback revisions and final files available
- Leadership, digital excellence, and program engagement background
- Ongoing production scheduling and reporting
- SEO implementation and optimization, accessibility guidance and COPPA Compliance
Related Case Studies
Whether you’re trying to make each and every customer experience personal or you’re interested in increasing your ROI with custom content, Appnovation has the skills and experience to help.
Whatever the content and/or personalization need, our experts can help with crafting a well written and truly personal experience. Just check out our client list to see just some of the brand names that Appnovation calls customers.
Complete the form, email us at email@example.com or contact us directly by phone at one of our many global office locations to talk about your next or an upcoming project.