eCommerce Strategy Consulting
"This has been the smoothest project I have worked on in my 5 years of digital at PCH!"
Appnovation’s eCommerce strategy consulting team delivers innovative, effective and focused ecommerce strategy and solutions that achieve not only a great customer experience but also better financial results.
As leading eCommerce experts, Appnovation’s ecommerce consultants have both the track record and the expertise required to deliver ecommerce strategy, integrations, migrations and support, and a full range of ecommerce services. For every challenge, we can help you reach a data-driven strategic solution, guided by your eCommerce company goals, using the finest marketing and technology tools available.
Appnovation’s eCommerce strategy consulting team has and does deliver eCommerce solutions using Magento, or your platform of choice. Furthermore, an eCommerce strategy delivered by Appnovation can be relied on to be innovative, effective and focused. Our feature-packed and high performing eCommerce capabilities are designed to to meet the needs of any size entity, ensuring a bespoke strategy to achieve results.
With an extensive background as an eCommerce consulting firm, Appnovation can provide expertise and optimization with respect to leading eCommerce platforms like Magento. Our eCommerce experts can also assist with initiatives related to eCommerce strategy such as increasing revenue per shopper, improving customer experience, streamlining processes, customer re-engagement, reducing abandoned shopping carts and employing multi-touch customer engagement programs to name a few.
B2B/B2C Transactional Experience
In eCommerce, there’s an important difference between transactional experience and relationship commerce. Appnovation provides in-depth evaluations and actionable digital solutions, all designed to benefit your business revenue. Our mission is to create and deliver bespoke, innovative strategies, never losing sight of your industry competitors.
From engaging customers to building brand loyalty, we will explore every avenue for revenue growth.
With relationship commerce, SEO is part of a customer acquisition strategy, and the overarching emphasis is knowing the identity of the user, offering personalized communications, and engaging with the user or a one to one level. With transactional eCommerce, however, there are different focus points, including:
- Primarily driven by SEO
- Guest Checkout availability
- No focus on user/customer identity
- Purchasing recommendations based on individual visit ( ‘one transaction and done’ idea)
Appnovation’s eCommerce experience allows us to not only work with you to identify which approach works for you, but also to provide the best solutions based on your unique business needs.
A time-honored model, transactional commerce is still a dominant force in the online marketplace. The most common approach is focusing on the acquisition of customer transactions, through the primary use of organic search, (with a secondary, where necessary, use of PPC).
Appnovation has vast experience in terms of developing sites, employing an SEO-friendly focus, designed to maximize your visitor numbers via organic searches, giving you the business benefit of saving valuable dollars on PPC spend.
Both search marketing and eCommerce initiatives need to be clearly thought out, focused on results, and designed to deliver business benefits.
Personalization for Transactional eCommerce
The days of ‘one ad fits all’ are fast disappearing, as targeted marketing and precise demographic customer bases take centre stage. You can’t just market to everyone, but you have to market to someone.
Here are a few things to remember:
- Data is critical, so get as much as you can
- Create buyer/customer personas, using the data you have gathered
- Map out content for each customer persona
- Create and deliver personalized Content
- Make user experiences personal
Many of the existing personalization tools and efforts are designed for transactional commerce, but Appnovation believes that a unique digital strategy is critical, and that each client deserves that approach.
Here are just three of the questions we would ask, to ensure that we fully understand the needs and goals of our clients, focusing on areas that can be improved to yield results:
Session Times-Are browsers/buyers spending more time on your site?
Product Engagement - Are customers viewing more products or adding more to their carts?
Order statistics - Is your browser to real customers growth rising, falling, or stagnating?
eCommerce Traffic Generation
As our eCommerce and Magento client list will attest, we know all about the competition in the online marketplace. With so many platforms from which to choose, and so many marketing methods required to acquire and attract customers, it can be a confusing landscape to navigate.
That’s where we come in…
Our eCommerce strategy consultants will get to know your business, understand your customer base, and identify how, and from where new customers can be generated. Our business knowledge and eCommerce experience has helped clients from many industries, helping nurture growth and drive up traffic volumes.
Whether it is direct traffic, search traffic, PPC or referral, generate greater traffic is a key element of any eCommerce strategy.
Shopping quotes for an ecommerce strategy consulting project? Make sure you talk to us! We're known for our aggressive project quotes and competitive rates for ecommerce consulting and development, integration and strategy expertise. Our ecommerce strategy has lead to solutions that are feature-packed, high-performing, very secure, able to scale, customer-friendly and, most importantly, able to generate positive financial results across multiple ecommerce KPIs.
Complete the form, email us at firstname.lastname@example.org or contact us directly by phone at one of our many global office locations to talk about your next or an upcoming project. Our ecommerce strategy expertise is unrivaled in the market and our digital strategy professionals have been known to help with the creation and building of truly innovative and integrated, immersive ecommerce experiences.