RETAIL & CPG

RETAIL & CPG
Innovation and agility drives success in CPG and retail...

Changing consumer behaviour have presented the CPG and retail industry with a challenge and unique opportunity. Research indicates that technology and processes that consolidate and improve efficiency, convenience, easy payment, personalization and knowledgeable service are among the most important to customers. We take careful consideration to help companies build response agility into their processes and define strategies to surpass their customers' expectations in these aspects and more.

 

The experience working with Appnovation has been fantastic. We always want to ensure we get plenty of value from any vendor that we work with, and in that regard Appnovation really excels. With our latest project, we received top-quality work, enjoyed working with a really responsive team, and when we threw curve balls or suggested unique functionality, they quickly went to work to make it a reality.
David Lux
Head of Digital Marketing
TCL Television, Colour
Inspiring possibility in Retail & CPG
Experience. Delivered.

Designing a more profitable digital experience for Gear Coop – Gear Coop inspires their audience to explore the great outdoors and it was critical that they deliver an informative experiential UX to their customers. Appnovation delivered a multi-faceted digital solution and a conversion improvement strategy that resulted in a highly engaging eCommerce site that streamlined experience and enhanced categorization supported by improved infrastructure.

Gear Coop tablet, home page, case study
Experience. Delivered.

Designing a more profitable digital experience for Gear Coop – Gear Coop inspires their audience to explore the great outdoors and it was critical that they deliver an informative experiential UX to their customers. Appnovation delivered a multi-faceted digital solution and a conversion improvement strategy that resulted in a highly engaging eCommerce site that streamlined experience and enhanced categorization supported by improved infrastructure.

Gear Coop tablet, home page, case study
Carrefour tablet, home page, case study
Strategic Advantage. Created.

Enabling a 75% increase in families that shop at Carrefour – Carrefour was all set to meet their customers’ expectations with Simply You box deliveries to make cooking at home convenient and fun. But they needed more than just a website. Appnovation was key in helping Carrefour surpass their customers’ expectations by creating valuable UX that enhanced the customer journey with less abandon cart rates. To increase engagement, we expanded on capabilities of their interactive forum platform to support the growing needs of their customers.

 

Strategic Advantage. Created.

Enabling a 75% increase in families that shop at Carrefour – Carrefour was all set to meet their customers’ expectations with Simply You box deliveries to make cooking at home convenient and fun. But they needed more than just a website. Appnovation was key in helping Carrefour surpass their customers’ expectations by creating valuable UX that enhanced the customer journey with less abandon cart rates. To increase engagement, we expanded on capabilities of their interactive forum platform to support the growing needs of their customers.

 

Carrefour tablet, home page, case study
Luxurious Experience. Delivered.

Driving direct sales by helping TCL give their online users the showroom experience - As one of the best-selling TV brands, TCL creates an immersive at-home experience for millions of its customers. To further engage with their audience, it was important that their digital strategy recreate the same magic in their online experience. Appnovation developed a scalable website designed to deliver an online showroom experience for their audience.

 

TCL tablet, home page, case study
Luxurious Experience. Delivered.

Driving direct sales by helping TCL give their online users the showroom experience - As one of the best-selling TV brands, TCL creates an immersive at-home experience for millions of its customers. To further engage with their audience, it was important that their digital strategy recreate the same magic in their online experience. Appnovation developed a scalable website designed to deliver an online showroom experience for their audience.

 

TCL tablet, home page, case study
Brands that trust us
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Our Capabilities

With capabilities that extend beyond development and managed services, we leverage our expertise in digital strategy, corporate readiness, data and analytics, UX and design to help businesses in the CPG & retail industry deliver experiences that distinguish them from their competitors.

Unified Experience
Unified Experience

Consistent experience and brand story is key to staying top-of-mind. Leveraging our capabilities in data, strategy, marketing, development and customer experience, we help organizations – CPG and retail – implement data-driven digital strategies across multiple channels that deliver consistent and valuable experience touchpoints both on-and offline.

Customer Behaviour Mapping
Customer Behaviour Mapping

Shifts in customer expectations and behaviour drive business direction. We help retail businesses identify the right models for existing customers’ data analysis that can predict changes in wants/needs and develop insights that enable a quick response with the aim of streamlining experiences.

Intelligent Engagement
Intelligent Engagement

There is more to delivering superior user experience than design and functionality. Integrating data analytics and technology with artificial intelligence, we help retail businesses improve customer engagement and retention on their website and mobile platforms.

 

Response Agility
Response Agility

Quick response to changing customer behaviour is essential to business growth and sustainability. It’s also essential to be future-proof against competition. We draw from agile methodologies, DevOps practices and lean principles to create agile working environments that deliver real-time results at a global scale.

 

Growing Market Share
Growing Market Share

In today’s competitive markets, we work with retail businesses to grow their market share and develop alternate avenues of revenue generation. With our expertise in digital strategy, customer experience, and engineering, we develop strategies that support new customer acquisition and increase retention.

Tomorrow’s Store, Today
Tomorrow’s Store, Today

A deep and authentic connection with what customers want is essential for success. We work with CPG brands and retailers to respond to these changes meaningfully and quickly by supporting them with the strategies and technology to build and adapt end-to-end customer journeys across digital and in-store channels that boost engagement and improve loyalty.