White Paper: Emotional Meets Digital

Retail customers have become intensely discerning, opting not to engage with brands without digital offerings or walking away from a brand after just a single bad interaction. Here are five strategies to deliver outstanding CX.

Engagement that keeps pace with customers

We help brands navigate consumer motivations and expectations with sustainable, inclusive and accessible digital experiences. We turn complex data into actionable insights and build fast, nimble commerce platforms that enable global brands to build once, deploy widely across products and regions. 

Appnovation is proud to be a member of the MACH Alliance, a non-profit co-operation of technology companies that advocates for open and best-of-breed enterprise technology ecosystems. The ecosystem technology is: Microservices based, API-first, Cloud-native SaaS and Headless.

Along with our strategic commerce partners and fellow MACH Alliance members Contentful, BigCommerce, Fast, Uniform, and VTEX, we are helping our retail and commerce clients navigate the complex modern technology landscape and drive innovation.

 

The experience working with Appnovation has been fantastic. We always want to ensure we get plenty of value from any vendor that we work with, and in that regard Appnovation really excels. With our latest project, we received top-quality work, enjoyed working with a really responsive team, and when we threw curve balls or suggested unique functionality, they quickly went to work to make it a reality.
David Lux
Head of Digital Marketing
TCL Television, Colour
Inspiring possibility in Retail & CPG
Experience. Delivered.

Designing a more profitable digital experience for Gear Coop – Gear Coop inspires their audience to explore the great outdoors and it was critical that they deliver an informative experiential UX to their customers. Appnovation delivered a multi-faceted digital solution and a conversion improvement strategy that resulted in a highly engaging eCommerce site that streamlined experience and enhanced categorization supported by improved infrastructure.

Gear Coop tablet, home page, case study
Experience. Delivered.

Designing a more profitable digital experience for Gear Coop – Gear Coop inspires their audience to explore the great outdoors and it was critical that they deliver an informative experiential UX to their customers. Appnovation delivered a multi-faceted digital solution and a conversion improvement strategy that resulted in a highly engaging eCommerce site that streamlined experience and enhanced categorization supported by improved infrastructure.

Gear Coop tablet, home page, case study
Carrefour tablet, home page, case study
Strategic Advantage. Created.

Enabling a 75% increase in families that shop at Carrefour – Carrefour was all set to meet their customers’ expectations with Simply You box deliveries to make cooking at home convenient and fun. But they needed more than just a website. Appnovation was key in helping Carrefour surpass their customers’ expectations by creating valuable UX that enhanced the customer journey with less abandon cart rates. To increase engagement, we expanded on capabilities of their interactive forum platform to support the growing needs of their customers.

 

Strategic Advantage. Created.

Enabling a 75% increase in families that shop at Carrefour – Carrefour was all set to meet their customers’ expectations with Simply You box deliveries to make cooking at home convenient and fun. But they needed more than just a website. Appnovation was key in helping Carrefour surpass their customers’ expectations by creating valuable UX that enhanced the customer journey with less abandon cart rates. To increase engagement, we expanded on capabilities of their interactive forum platform to support the growing needs of their customers.

 

Carrefour tablet, home page, case study
Luxurious Experience. Delivered.

Driving direct sales by helping TCL give their online users the showroom experience - As one of the best-selling TV brands, TCL creates an immersive at-home experience for millions of its customers. To further engage with their audience, it was important that their digital strategy recreate the same magic in their online experience. Appnovation developed a scalable website designed to deliver an online showroom experience for their audience.

 

TCL tablet, home page, case study
Luxurious Experience. Delivered.

Driving direct sales by helping TCL give their online users the showroom experience - As one of the best-selling TV brands, TCL creates an immersive at-home experience for millions of its customers. To further engage with their audience, it was important that their digital strategy recreate the same magic in their online experience. Appnovation developed a scalable website designed to deliver an online showroom experience for their audience.

 

TCL tablet, home page, case study
Brands that trust us
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Our Capabilities

We leverage our expertise in strategy, data, experience, design, technology, and governance to help CPG & Retail brands deliver connected experiences that distinguish them from their competitors and drive business results.

Unified Experience
Unified Experience

Consistent experience and brand story is key to staying top-of-mind. Leveraging our capabilities in data, strategy, marketing, technology and CX, we help our clients implement data-driven digital strategies across multiple channels to deliver consistent and valuable experience touchpoints across the entire customer lifecycle.

Customer Behaviour Mapping
Customer Values & Behaviour Mapping

Shifts in customer values, expectations and behaviour drive business direction. We help retail businesses identify the right models for existing customers’ data analysis that can predict changes in wants/needs and develop insights that enable a quick response with the aim of streamlining experiences.

Nimble Technology Stack
Nimble Technology Stack

Quick response to changing customer behaviour is essential to business growth and sustainability. It’s also essential to be future-proof against competition. We draw from composable and agile methodologies and shared services models to help create fast, nimble and scalable solutions.

 

Intelligent Engagement
Intelligent Engagement

There is more to delivering superior user experience than design and functionality. Integrating data analytics and technology with artificial intelligence, we help retail businesses improve customer engagement and retention on their website and mobile platforms.

 

Growing Market Share
Growing Market Share

In today’s competitive markets, we work with retail businesses to grow their market share and develop alternate avenues of revenue generation. With our expertise in digital strategy, customer experience, and engineering, we develop strategies that support new customer acquisition and increase retention.

Tomorrow’s Store, Today
Strategic Commerce Technology Partners

We partner with leaders and disruptors in commerce technology to create innovative, seamless multi-channel experiences for our clients’ customers. Our commitment to future-forward innovation underpins all of our commerce offerings.

Get in touch with our Retail & CPG sector experts today.