Replatforming Guide: 4 Steps to Future-Proof your Tech Stack

Migrating to a new system is an enormous task. But when the aim is to future-proof, it becomes an even larger undertaking. Should you migrate to a newer version of your existing technology or re-platform entirely?

The future of Travel & Tourism depends on reaching and engaging visitors

Travel & Tourism is constantly changing in response to traveler demands, like safety and sustainability. Engaging travelers requires the right mix of agility, personalization and content that inspires. Our focus is on helping travel brands transform their thinking, offerings and processes to deliver memorable experiences, now and in the future.

Appnovation was the right strategic choice for Visit California. The company’s creativity and innovation will allow us to continue to Dream Big through our digital marketing program, while sharing the California lifestyle through compelling content and an engaging online experience.
Caroline Beteta
President & CEO
Visit California, San Francisco Street, San Francisco Bridge
Inspiring possibility in Travel & Tourism
Engagement. Delivered.

Delivered over 200% increase in engagement for Visit California - Visit California is a nonprofit organization with a mission to develop and maintain marketing programs that inspire travel to California. We partnered with Visit California to develop the new concept, providing art direction and experience design. The outcome is much more than a website, it’s a digital experience we call The DREAM Theater – a seamless extension of the Visit California website. On Super Bowl Sunday, organic traffic to VisitCalifornia.com more than doubled; engagement also increased over 200% from the same period last year.

Visit California Dream Theater Case Study
Engagement. Delivered.

Delivered over 200% increase in engagement for Visit California - Visit California is a nonprofit organization with a mission to develop and maintain marketing programs that inspire travel to California. We partnered with Visit California to develop the new concept, providing art direction and experience design. The outcome is much more than a website, it’s a digital experience we call The DREAM Theater – a seamless extension of the Visit California website. On Super Bowl Sunday, organic traffic to VisitCalifornia.com more than doubled; engagement also increased over 200% from the same period last year.

Visit California Dream Theater Case Study
9/11 Memorial Case Study
Experience. Delivered.

Creating a digital experience to be remembered for 9/11 Memorial – Honouring the lives lost in horrifying attacks is the 9/11 Memorial’s only purpose as they manage the memorial and museum on the World Trade Center site. Delivering an experience that was engaging and informational while driving registrations and donations was business-critical for them. We developed a fully-responsive, mobile-friendly solution that supported the museum’s 2.2 million annual visitors enabled with an enhanced workflow to update content efficiently.

Experience. Delivered.

Creating a digital experience to be remembered for 9/11 Memorial – Honouring the lives lost in horrifying attacks is the 9/11 Memorial’s only purpose as they manage the memorial and museum on the World Trade Center site. Delivering an experience that was engaging and informational while driving registrations and donations was business-critical for them. We developed a fully-responsive, mobile-friendly solution that supported the museum’s 2.2 million annual visitors enabled with an enhanced workflow to update content efficiently.

9/11 Memorial Case Study
Growth. Delivered.

Generating 99% organic growth for Visit California – California is already a preferred vacation spot for tourists all over the world. However, Visit California’s goal was to heighten the Californian dream with their digital experience and boost their global reach. Appnovation delivered a multi-faceted strategy that encompassed digital strategy, data analytics, UX, design and development which generated a 133% increase in page views and a 34% increase in mobile sessions supporting their organic growth.

 

Visit California Road Trips Case Study
Growth. Delivered.

Generating 99% organic growth for Visit California – California is already a preferred vacation spot for tourists all over the world. However, Visit California’s goal was to heighten the Californian dream with their digital experience and boost their global reach. Appnovation delivered a multi-faceted strategy that encompassed digital strategy, data analytics, UX, design and development which generated a 133% increase in page views and a 34% increase in mobile sessions supporting their organic growth.

 

Visit California Road Trips Case Study
Brands that trust us
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Our Capabilities

During a time primed for change, we support our clients in the travel and tourism industry and uncover possibilities powered by data analytics, digital strategy, design thinking, agility and customer experience.

Data Powered Decisions
Data Powered Decisions

Predictive analysis is one of the pillars of business success. We help our clients leverage the right data sets to uncover insights on tourist, traveller, guest and customer behaviour patterns that can provide direction to crucial growth and marketing decisions.

Operational Agility & Preparedness
Operational Agility & Preparedness

Quick and controlled response to changes in travel preferences, accommodation tastes and customer behaviour, is a crucial pillar to achieving lasting success. We develop agile frameworks that support internal teams, build a culture with a visitor/customer-first mindset and are more agile in their processes.

Transformative Travel Innovation
Transformative Travel Innovation

The travel & tourism industry is fueled by experiences and the emotions that people attach to them. Assisting both well-established and growing brands, we use technology to inspire possibilities ranging from front-facing touchpoints to back-office optimization to improve performance, reduce costs, increase engagement and drive results.

 

Loyalty Inspired
Loyalty Inspired

Now more than ever, customers, travellers and guests expect their loyalty to be rewarded. Understanding their motivation and emotional drivers, we help destinations, accommodations, modes of travel, landmarks, tourism boards at all levels create loyalty programs that reward desired behaviours.

 

Destination Tomorrow
Destination Tomorrow

Travel and tourism brands strive to create a “destination or trip” that is unforgettable. We help clients uncover possibilities by integrating digital with different facets and touchpoints of the experience to make their guests’ visit one that is more engaging, memorable and so exciting that they are compelled to share on their social channels. 

Get in touch with our Travel & Tourism sector experts today.