Marketo Twitter integration

Helping businesses and organizations connect their systems is where Appnovation's MuleSoft integration experts shine.

Marketo is the leading provider of cloud based marketing software. Social media platforms such as Twitter are emerging as key marketing tools in the modern economy. In fact, these social media platforms are gaining phenomenal popularity, allowing brands to connect with millions of online visitors. The requirement to integrate Marketo and Twitter for improved marketing and new business opportunities, is ultimately a challenge that Appnovation facilitates by utilizing MuleSoft’s Anypoint connectors.

Use Cases & Key Benefits

Common use cases include:

  • Access from Marketo to Twitter customers insights, products and services
  • Access from Marketo to existing consumer-reported issues and problems on Twitter, ensuring effective customer service and support
  • Gathering brand and campaign feedback from Twitter and using that data for Marketo metrics and analytics

Key benefits include:

  • No point to point integration required
  • Real time content synchronization between Marketo and Twitter
  • Improved business processes and productivity
  • Increased sales productivity
Integration Details

Mule ESB facilitates the integration via the following approaches:

  • Provides the Anypoint connector that facilitates connecting to Marketo and Twitter seamlessly without the need for low level API programming
  • Provides Mule's Marketo connector, offering a rich API to manage leads, campaigns, leads activities, changes, etc
  • Allows sending tweets (campaigns, updates) from Marketo to Twitter easily
  • Provides Mule's Twitter connector allowing tweet authorship, editing, etc; using a secure API that relies on Twitter Oauth access keys and tokens
  • With the Marketo and Twitter Anypoint connectors, Marketo is empowered with Twitter social media capabilities to drive marketing activities effectively
  • The data mapping and transformation between Marketo and Twitter is achieved using MuleSoft Anypoint DataMapper graphical interface tool, easing developer effort
  • MuleSoft Anypoint platform allows dynamic discovery of either Marketo or twitter data models and available operations using the DataSense feature
  • Changes are reflected in Marketo and Twitter via bi-directional communication between the systems
  • Using MuleSoft Anypoint platform, Marketo and Twitter integration can be achieved easily on-premise or in the cloud
Working with Appnovation
Competitive Rates & Project Quotes
Competitive Rates & Project Quotes
Shopping quotes for your next Twitter Marketo Integration project? Get a quote from us! Offering competitive rates for experienced, expert MuleSoft professionals.
Proven Delivery Methods
Proven & Trusted Delivery Methods
Using agile methodology, always keeping you in the loop. Streamlined delivery, cost effective projects, designed to match your goals, timeline and budget.
MuleSoft Integration Experts
Experienced MuleSoft Integration Experts
Appnovation’s experienced MuleSoft experts create, configure, deploy and test custom integration solutions. Our experts will get the job done, whatever the project.
Transparent, Collaborative, & Communicative
Transparent, Collaborative, Communicative
Complete project visibility from day one, working with you, and for you. Using email, phone, chat, Skype, and Google Hangout for clear, constant communication.
Customer Satisfaction
Customer Satisfaction, Our Top Priority
Dedicated account manager, project manager and consistent delivery team provided. We survey all of our clients, the results of which go directly to our CEO.
Why Customers Choose Us For MuleSoft Integrations
Ability to use MuleSoft to integrate a plethora of systems
Agile engagement and MuleSoft project methodology
Collaborative, transparent and client-focused approach
Competitive rates for MuleSoft architects, developers and consultants
Cross-functional team of 250+ experts based in North America, Europe & Asia
Deep open technology applications and systems expertise and experience
Fast, professional, cost-effective engagement model for middleware services
In-house, front-end experts: Business Analysts, UX/UI Specialists & Designers
MuleSoft Consulting Partner & Systems Integrator
Proven track record of successful delivery
Rigorous quality assurance testing before “Go-Live” events
Brands that Trust Us
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Are you interested in integrating Marketo with Twitter and using MuleSoft to do it? We have the experts on staff who can make that happen. Our MuleSoft integration experts are ready to create a custom and innovative solution using MuleSoft that will meet your company's needs. Our MuleSoft solutions include implementationdevelopment and consulting. Get started by contacting us today.