Marketo Twitter integration
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Helping businesses and organizations connect their systems is where Appnovation's MuleSoft integration experts shine.
Marketo is the leading provider of cloud based marketing software. Social media platforms such as Twitter are emerging as key marketing tools in the modern economy. In fact, these social media platforms are gaining phenomenal popularity, allowing brands to connect with millions of online visitors. The requirement to integrate Marketo and Twitter for improved marketing and new business opportunities, is ultimately a challenge that Appnovation facilitates by utilizing MuleSoft’s Anypoint connectors.
Common use cases include:
- Access from Marketo to Twitter customers insights, products and services
- Access from Marketo to existing consumer-reported issues and problems on Twitter, ensuring effective customer service and support
- Gathering brand and campaign feedback from Twitter and using that data for Marketo metrics and analytics
Key benefits include:
- No point to point integration required
- Real time content synchronization between Marketo and Twitter
- Improved business processes and productivity
- Increased sales productivity
Mule ESB facilitates the integration via the following approaches:
- Provides the Anypoint connector that facilitates connecting to Marketo and Twitter seamlessly without the need for low level API programming
- Provides Mule's Marketo connector, offering a rich API to manage leads, campaigns, leads activities, changes, etc
- Allows sending tweets (campaigns, updates) from Marketo to Twitter easily
- Provides Mule's Twitter connector allowing tweet authorship, editing, etc; using a secure API that relies on Twitter Oauth access keys and tokens
- With the Marketo and Twitter Anypoint connectors, Marketo is empowered with Twitter social media capabilities to drive marketing activities effectively
- The data mapping and transformation between Marketo and Twitter is achieved using MuleSoft Anypoint DataMapper graphical interface tool, easing developer effort
- MuleSoft Anypoint platform allows dynamic discovery of either Marketo or twitter data models and available operations using the DataSense feature
- Changes are reflected in Marketo and Twitter via bi-directional communication between the systems
- Using MuleSoft Anypoint platform, Marketo and Twitter integration can be achieved easily on-premise or in the cloud
Are you interested in integrating Marketo with Twitter and using MuleSoft to do it? We have the experts on staff who can make that happen. Our MuleSoft integration experts are ready to create a custom and innovative solution using MuleSoft that will meet your company's needs. Our MuleSoft solutions include implementation, development and consulting. Get started by contacting us today.