Salesforce, Marketo & Twitter Integration
"This has been the smoothest project I have worked on in my 5 years of digital at PCH! ...excellent development / project management of Appnovation."
Appnovation's MuleSoft experts use Mule ESB to integrate what you want, when you want. No matter if its commercial, proprietary, open source, legacy or custom built.
Common use cases include:
- Access from Marketo to Twitter customers insights, products and services data
- Access from Marketo to consumer-reported issues and problems reported on Twitter, ensuring effective customer service and support
- Brand and campaign feedback from Twitter and use for Marketo metrics and analytics
- Create and monitor campaigns and leads in Marketo and share potential lead informations (scoring, behaviours and reactions) with sales team in Salesforce.
- Pull opportunities information from Salesforce into Marketo and monitor their status and the generated earnings
Key benefits include:
- No point to point integration required
- Real time information synchronization between Twitter, Marketo and Salesforce
- Improved marketing and sales business processes
- Identification of and communication with qualified customer leads
- Increased sales productivity and ROI
Mule ESB facilitates the integration via the following approaches:
- Provides the Anypoint connector to integrate Salesforce, Marketo and Twitter seamlessly without the need for low level API programming
- Provides Mule's Marketo connector, offering a rich API to manage leads, campaigns, leads activities, changes, etc
- Provides Mule's Salesforce connector allowing creation of leads and customers from Marketo using a secure API that relies on Oauth access keys and tokens
- Provides Mule's Twitter connector allowing the authorship and editing of tweets. The connector uses a secure API that relies on Twitter Oauth access keys and tokens
- Using Salesforce, Twitter and Marketo Anypoint connectors, Salesforce is empowered with Marketo marketing functions. Sales teams can collaborate effectively by using a single data view of customers enhanced with Twitter social media data feeds
- The data mapping and transformation between Twitter, Marketo and Salesforce is achieved using MuleSoft Anypoint DataMapper graphical interface tool, easing development effort
- MuleSoft Anypoint platform allows dynamic discovery of either Twitter, Marketo or Salesforce data models and available operations using the DataSense feature.
- Changes are reflected in Marketo, Salesforce and Twitter via multi-directional communication between the systems
- Using MuleSoft Anypoint platform, Marketo, Twitter and Salesforce integration can be achieved easily on-premise or in the cloud
Are you interested in integrating Marketo and Twitter with Saleforce and using MuleSoft to do it? We have the experts on staff who can make that happen. Our MuleSoft team is ready to create a custom and innovative solution using MuleSoft that will not only meet your needs now, but also be able to grow and change to meet your company's future needs. Our MuleSoft solutions include implementation, development, and consulting. Get started by contacting us today.