Salesforce, Marketo & Twitter Integration

Appnovation's MuleSoft experts use Mule ESB to integrate what you want, when you want. No matter if its commercial, proprietary, open source, legacy or custom built. 

The integration between Salesforce, Marketo and Twitter is a crucial challenge that organizations are tackling to efficiently drive marketing and sales goals. Appnovation’s MuleSoft experts are up to the challenge by using MuleSoft’s Anypoint connectors and the power of the Enterprise Service Bus (ESB). The ESB streamlines the connectivity between these platforms in a loosely coupled architecture. It augments Salesforce with the power of Marketo and Twitter, facilitating communication and collaboration between sales and marketing teams.
Use Cases & Key Benefits

Common use cases include:

  • Access from Marketo to Twitter customers insights, products and services data
  • Access from Marketo to consumer-reported issues and problems reported on Twitter, ensuring effective customer service and support
  • Brand and campaign feedback from Twitter and use for Marketo metrics and analytics
  • Create and monitor campaigns and leads in Marketo and share potential lead informations (scoring, behaviours and reactions) with sales team in Salesforce.
  • Pull opportunities information from Salesforce into Marketo and monitor their status and the generated earnings

Key benefits include:

  • No point to point integration required 
  • Real time information synchronization between Twitter, Marketo and Salesforce
  • Improved marketing and sales business processes
  • Identification of and communication with qualified customer leads
  • Increased sales productivity and ROI
Integration Details

Mule ESB facilitates the integration via the following approaches:

  • Provides the Anypoint connector to integrate Salesforce, Marketo and Twitter seamlessly without the need for low level API programming
  • Provides Mule's Marketo connector, offering a rich API to manage leads, campaigns, leads activities, changes, etc
  • Provides Mule's Salesforce connector allowing creation of leads and customers from Marketo using a secure API that relies on Oauth access keys and tokens
  • Provides Mule's Twitter connector allowing the authorship and editing of tweets. The connector uses a secure API that relies on Twitter Oauth access keys and tokens
  • Using Salesforce, Twitter and Marketo Anypoint connectors, Salesforce is empowered with Marketo marketing functions. Sales teams can collaborate effectively by using a single data view of customers enhanced with Twitter social media data feeds
  • The data mapping and transformation between Twitter, Marketo and Salesforce is achieved using MuleSoft Anypoint DataMapper graphical interface tool, easing development effort
  • MuleSoft Anypoint platform allows dynamic discovery of either Twitter, Marketo or Salesforce data models and available operations using the DataSense feature.
  • Changes are reflected in Marketo, Salesforce and Twitter via multi-directional communication between the systems
  • Using MuleSoft Anypoint platform, Marketo, Twitter and Salesforce integration can be achieved easily on-premise or in the cloud
Working with Appnovation
Competitive Rates & Project Quotes
Competitive Rates & Project Quotes
Shopping quotes for your next Salesforce, Marketo and Twitter Integration project? Get a quote from us! Offering competitive rates for experienced, expert MuleSoft professionals.
Proven Delivery Methods
Proven & Trusted Delivery Methods
Using agile methodology, always keeping you in the loop. Streamlined delivery, cost effective engagements, designed to match your goals, your timeline and your budget.
MuleSoft Integration Experts
Experienced MuleSoft Integration Experts
Appnovation’s experienced MuleSoft experts create, configure, deploy and test custom integration solutions. Our experts will get the job done, whatever the project.
Transparent, Collaborative, & Communicative
Transparent, Collaborative, Communicative
Complete project visibility, working with you to shape the right delivery method and custom solution. Using email, phone, chat, Skype, and Google Hangout for constant communication.
Customer Satisfaction
Customer Satisfaction, Our Top Priority
We are constantly engaging with you during the project and at the end we survey you to ask you how we did, the results of which go directly to our CEO.
Why Clients Choose Appnovation’s MuleSoft Experts
Ability to use MuleSoft to integrate a plethora of systems
Agile engagement and project methodology
Collaborative, transparent and client-focused approach
Competitive rates for MuleSoft architects, developers and consultants
Deep open technology systems and applications expertise and experience
Fast, professional, cost-effective engagement model for middleware services
Cross-functional team of 250+ experts based in North America, Europe & Asia
In-house, front-end experts: Business Analysts, UX/UI Specialists & Designers
MuleSoft Consulting Partner & Certified Systems Integrator
Proven track record of successful MuleSoft project delivery
Rigorous quality assurance testing before “Go-Live”
Brands that Trust Us
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Get In Touch & Get Started Today.

Are you interested in integrating Marketo and Twitter with Saleforce and using MuleSoft to do it? We have the experts on staff who can make that happen. Our MuleSoft team is ready to create a custom and innovative solution using MuleSoft that will not only meet your needs now, but also be able to grow and change to meet your company's future needs. Our MuleSoft solutions include implementation, development, and consulting. Get started by contacting us today.