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ROI of a Non-Ecommerce Website
By alexk
Feb. 11, 2016

All savvy business owners know that a website should produce a positive return on investment (ROI). Measuring the ROI for an Ecommerce website is fairly straightforward. However, for a non-Ecommerce websites, it’s tricky to calculate the income. The expense (i.e. investment) that goes into the website is the easy part to figure out, but the income part is more complicated when that income doesn’t come in through an online shopping cart. 

There are a variety of different ways that a website may provide a positive return on your investment. For those who provide professional services, the website can earn it by helping bring in and identify prospective clients, earn the right for serious consideration by potential clients, increase the rate of closing the sale during the face to face appointment, increase the staff efficiency, increase client retention, and increase referrals.

Metrics of non-Ecommerce website ROI success:

Increased Customers

A website can help to generate more customers. The internet offers a global community. With a great website, business will be visible around the world. The number of clients will be improved by adding useful and fresh content to draw in new visitors. Making the most of social media is giving content maximum exposure.

Better Relationship

Having a website can build better relationships with customers. Messages can be sent instantly to customers through email. Also, customers can review company’s products online and can also leave feedback for company’s business. This is essential for building a good relationship with customers by sending them more information about company’s business through messages or emails.

Time Saved

Websites can often provide another important contribution to the company and that is in the area of efficiency. Information collected in online forms, forms printed out, common questions answered, pre-qualification of prospective clients – these are all ways that websites can save time.  An online site can be visited anytime of the day or night. Customers will look to the site instead of going to a shop because it's more accessible. 

Opportunity

A website gives the opportunity to prove a company’s credibility. It tells the customers why a company deserves their trust through their website. This can earn positive feedback for the company’s services and products. Also, the website serves as a place for a potential investors to explore what the business is about and what it can do in the future.

Performance 

Website performance is absolutely critical. Website visitors become more demanding and less patient by the day. Lacking the leading technology and flexible architecture could prove to be under-utilized and expensive to manage. Customers and content management should be handled efficiently. The Drupal framework gives the synergies of having everything. Drupal development solutions are secure, scalable, modular and, most notably, feature-rich and built for high-performance. Using MuleSoft, it can develop an agile and flexible middleware solution to ensure your IT infrastructure is aligned with your business needs as well as generating value for the organization.

Net Promoter Score

Extensive research has shown that Net Promoter Score®, or NPS® of a website, acts as a leading indicator of company growth. If the organization’s NPS is higher than competitors, then it will likely outperform the market. Managing a website to improve the NPS will also improve business performance. Whether a company is aiming for faster growth or increased profits, NPS can be used as the foundation of a measurement framework that is tightly tied to the customer journey. Businesses want to ensure that customer data is built into the operational rhythms of the business in order to drive continuous improvement and innovation.