Salesforce Marketo Integration
"We would like to express our sincere appreciation to all the team members at Appnovation whose hard work and dedication made this a successful release!"
Appnovation's MuleSoft experts use Mule ESB to integrate what you want, when you want. No matter if its commercial, proprietary, open source, legacy or custom built.
The integration of Salesforce Customer Relationship Management (CRM) and Marketo marketing software is a challenge organizations are tackling to more efficiently drive sales and marketing. To overcome this challenge, Appnovation’s certified MuleSoft developers utilize the Anypoint connectors and harness the power of the Mule Enterprise Service Bus (ESB). The ESB streamlines the connectivity between both platforms in a loosely coupled architecture and augments Salesforce with the muscle of Marketo. This integration facilitates communication and collaboration between an organization’s sales and marketing teams.
If your enterprise is looking to get the leader in CRM integrated with the most powerful marketing automation platform on the market, there is no better technology to use than MuleSoft and no better firm to make it happen than Appnovation.
Common use cases include:
- Create and monitor campaigns and leads in Marketo and share potential lead informations (scoring, behaviours and reactions) with sales team in Salesforce
- Pull opportunities information from Salesforce into Marketo and monitor their status and the generated earnings
Key benefits include:
- No point to point integration required
- Real time information synchronization between Marketo and Salesforce
- Improved marketing and sales business processes
- Easily reach more qualified customers
- Increased sales productivity and ROI
Mule ESB facilitates the integration via the following approaches:
- Provides the Anypoint connector that facilitates connecting to Salesforce and Marketo seamlessly without the need for low level API programming
- Provides Mule's Marketo connector, offering a rich API to manage leads, campaigns, leads activities, changes, etc
- Provides Mule's Salesforce connector allowing the creation of leads and customers from Marketo leads information via a secure API (relying on Oauth access keys and tokens)
- With the Salesforce and Marketo Anypoint connectors, Salesforce is empowered with Marketo marketing functions. Marketing and sales teams can collaborate effectively by using a single data view of customers
- The data mapping and transformation between Marketo and Salesforce is achieved using MuleSoft Anypoint DataMapper graphical interface tool, easing developer effort
- MuleSoft Anypoint platform allows dynamic discovery of either Marketo or Salesforce data models and available operations using the DataSense feature
- Changes are reflected in Marketo and Salesforce via bi-directional communication between the systems
- Using MuleSoft Anypoint platform, Marketo and Salesforce integration can be achieved easily on-premise or in the cloud
Are you interested in integrating Marketo with Saleforce and using MuleSoft to do it? We can make that happen. Our MuleSoft experts are ready to create a custom and innovative solution using MuleSoft that will meet your business and IT needs and be able to grow and change to meet your company's future needs. Check out our client list to see who we've already worked with and get started by contacting us today.